Thursday, 7 February 2013

APM Fashion and Networking Event


In 2012 I was contacted by Asking, an events organiser and model agent. He was hosting a fashion and networking event in October. Keen to showcase my work I decided to design a new collection especially for the night. Initially I had been working on a black collection, concentrating on paneling and pattern cutting techniques so put my ideas into making a 6 piece, ready-to-wear evening collection.



  The fashion show was held at Aura Nightclub in Mayfair. A very upmarket, high end club. Hair stylists and make up artists were working on the models all day in between fittings and dress rehearsals. On the night there were two other designers show casing their designs, we had completely different styles which really made each of our collections stand out. Guest presenter Matthew Linton hosted the night, there was free food and cocktails on arrival and lucky bags for the guests, not to mention the club was decorated for Halloween!
The models rocked the catwalk, walking through the audience and on to the stage where press and photographers were snapping. A great night with a complimentary bottle of Grey Goose Vodka for the team.




  

And how could I forget some behind the scenes and party shots :) .........





   

 







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